China

China DMC: Where Ancient Wonders Meet Modern Power

A Global Force for MICE, Luxury & Cultural Immersion

China is a country of scale, contrast, and continuity. From the imperial grandeur of Beijing to the futuristic skyline of Shanghai, and from poetic river valleys to untouched mountain villages, it delivers extraordinary experiences at every turn. With one of the world’s most advanced infrastructures, deep cultural roots, and a fast-growing sustainable tourism movement, China is an unmatched destination for both business and leisure travellers.

At Liberty International Tourism Group, we do more than organise travel, we engineer seamless, story-driven journeys. Under the leadership of Jennifer Ma, General Manager of Liberty China, our team delivers expert business travel China solutions and MICE services, crafted with precision and cultural flair. As a trusted DMC China, we specialise in tailoring every program to reflect both China’s heritage and future potential.

Why China? A Strategic Choice for MICE & Corporate Travel

As Asia’s economic giant and one of the oldest civilisations in the world, China offers a powerful blend of heritage and infrastructure. Its gateway cities, Beijing, Shanghai, and Shenzhen, boast excellent international connectivity, modern conference facilities, and world-class hospitality.

A Leader in Meetings, Incentives, Conferences, Events – From executive summits in Shanghai skyscrapers to incentive cruises on the Li River, China’s venue portfolio supports every kind of MICE corporate travel requirement.
Unmatched Hospitality Infrastructure – From heritage boutique hotels to international luxury chains and smart-city meeting venues, China caters to both efficiency and elegance.
Innovation and Efficiency – China’s transport system, high-speed rail, and digital tools like mobile payments offer seamless logistics for modern travellers.
Sustainability in Motion – As sustainable tourism China expands, we support initiatives from eco-hotels to low-impact teambuilding, and advise on sustainable building practices for responsible event planning.

Beyond Business: Immersive Corporate Experiences in China

At Liberty China, we go far beyond boardrooms, curating travel that inspires, connects, and engages.

Meetings & Conferences with Cultural Impact

Host a gala at the Forbidden City, a product launch beside the Great Wall, or a global forum in Shenzhen’s innovation centres. Our access to iconic and exclusive venues ensures your event leaves a lasting impression.

Incentive Travel with a Sense of Place

China’s diversity shines through in every tailored incentive:

• Dumpling-making classes and Peking duck tastings in Beijing
   
• Calligraphy or tea ceremonies in Hangzhou
   
• Sunset cruises through Guilin’s karst landscape
   
• Silk tours and custom clothing workshops in Suzhou
   

Corporate Teambuilding with Local Colour

Our indoor team building activities and outdoor options integrate tradition, adventure, and creativity:

• Tai Chi mornings in palace gardens
   
• Scavenger hunts in historic water towns
   
• Bamboo raft races in Yangshuo
   
• Innovation challenges in tech parks
   

Top Destinations for MICE & Premium Travel in China

Beijing – Imperial Legacy Meets Modern Leadership
China’s capital is home to the Great Wall, Summer Palace, and cutting-edge venues like the China National Convention Center. It’s ideal for large conference events and culturally rich incentives.

Shanghai – Futuristic Pulse and Global Gateway
The Bund’s skyline, luxury hotels, and venues like the Shanghai Tower make it a favourite for high-level business events. Add water-town excursions and dumpling-making classes for post-event enrichment.

Xi’an – Cradle of Dynasties and Teambuilding Gold
Home to the Terracotta Warriors and Tang Dynasty traditions, Xi’an is perfect for immersive historical incentives, heritage-themed team events, and creative gala dinners.

Sustainability & Responsible Tourism in Chin

China is embracing sustainability with speed and ambition. At Liberty China, we work closely with green-certified hotels, support local artisans and suppliers, and promote eco-conscious travel across programs. Whether hosting events in solar-powered venues or recommending rail over air, our goal is to integrate sustainable thinking into every itinerary.

From low-emission group transfers to digital-first meetings, our team ensures your journey reflects both corporate values and environmental responsibility.

Create the Extraordinary with Liberty China DMC

From mega summits in global cities to exclusive experiences in hidden villages, China is a destination that delivers both inspiration and impact. Whether you’re planning an incentive journey, a C-level retreat, or a large-scale MICE event, Liberty China offers expertise, innovation, and cultural depth to every experience.

Ready to elevate your next event? Let us design a bespoke journey that brings the many faces of China to life. Contact Liberty China at china@liberty-int.com today.